KOREAN BEAUTY
by Fria
Draws inspiration from the formulas of the best Korean laboratories, famous for their pioneering approach to skincare, is produced in Italy and has been studied in depth to ensure compatibility with European skin types
What is double cleansing?
Fria double cleansing is inspired by Korean skincare and consists of a 2-step facial cleansing routine using two different products.
STEP 1
The use of an oil-based cleanser (make-up removal butter or oil) to remove and dissolve make-up, excess sebum and impurities.
STEP 2
The use of a foaming cleanser to remove the oil-based product used beforehand and the impurities dissolved in the first STEP
Benefits of double cleansing
Complete make-up removal
The first cleanser effectively removes make-up, excess sebum and any sun protection
THOROUGH AND GENTLE CLEANSING
The second water-based cleanser removes the make-up which has been dissolved, dust and water-soluble impurities that can clog pores
PREPARING THE SKIN FOR SKINCARE
Clean skin absorbs subsequent treatments better, such as serums, moisturising creams and other skincare products.
REDUCING SKIN IMPURITIES
By using two delicate cleansers, there is less risk of irritation and dryness that could result from using a single aggressive cleanser.
Radiant skin
Thorough cleansing removes dead cells and promotes cell renewal
Cruelty Free
Vegan product
Natural ingredients
Studied in Korea produced in Italy
STEP 1
Make-up removal butter
- 94% natural ingredients
- Also removes waterproof make-up
- Doesn’t sting eyes
- Tested on eyes and sensitive skin
- Delicate on eyes and lashes
STEP 1
Make-up removal oil
- 98% natural ingredients
- Also removes waterproof make-up
- Doesn’t sting eyes
- Tested on eyes and sensitive skin
- Delicate on eyes and lashes
STEP 2
Cleansing mousse
- 93% natural ingredients
- Deep-down cleansing
- Delicate on skin
- Tested on eyes and sensitive skin
For a complete routine
Step 1
Take a small amount of make-up removal butter (or oil), warm it in your hands and gently rub it over your face to dissolve impurities and make-up
Step 2
Rinse the butter (or oil) applied beforehand with water and Fria cleansing

STEP 3
Apply your chosen Fria facial mask

STEP 4
Apply your chosen serum or cream
FAQ
What does double cleansing mean?
How should I do double cleansing?
- First STEP Butter or oil:
- Apply on dry skin and massage your face delicately before a first rinse
- Second STEP Cleansing mousse:
- Apply on damp skin and massage in with circular movements.
What skin types is double cleansing suitable for?
When should I do double cleansing?
We recommend doing double cleansing every evening as part of your night-time skincare routine, especially if you have applied make-up or sun protection during the day. It’s not necessary in the morning unless your skin is particularly oily or greasy.
Why should I do double cleansing?
Doing double cleansing offers a series of significant benefits for skin:
Compete removal of impurities:
- Make-up: Many make-up products, especially waterproof ones, do not get completely removed with a single cleanser. Cleansing butter or oil help to effectively dissolve and remove these products.
- Sun protection: Sun protection is essential for healthy skin but can be difficult to remove. Double cleansing ensures that no residue is left behind that could clog pores
Deep-down cleansing
- Sebum and grime: The oil-based cleanser removes sebum and fat-soluble grime while the water-based cleanser removes water-soluble impurities such as sweat and dust.
- Prevention of blemishes: Deep-down cleansing helps to prevent a build-up of sebum and grime in pores, thus reducing the risk of acne and blackheads.
Improved absorption of skincare products:
- Prepping the skin: Clean skin absorbs subsequent treatments better, such as serums, moisturising creams and other skincare products, making them more effective.
Maintaining skin balance:
- Intact skin barrier: By using an oil-based cleanser, the skin’s natural lipid barrier is maintained, thus avoiding dryness and irritation.
- Delicacy: Double cleansing reduces the need to use aggressive cleansers that could damage the skin.
Improves the skin’s brightness and texture:
- Mild peeling: Double cleansing can help to remove dead skin cells leaving it brighter and more uniform
Better skin texture: Deep-down cleansing helps to improve skin texture leaving it smoother and softer.
Can I do double cleansing even if I don’t wear make-up?
Yes, you can. Double cleansing can be also be done even if you don’t wear make-up. This routine offers numerous benefits even if you don’t wear make-up because it effectively removes deep-down impurities and keeps skin healthy, thus preventing blemishes and improving texture
Can I do double cleansing if I have greasy skin?
Yes, you can. Double cleansing can be very beneficial for greasy skin. Greasy skin tends to produce more sebum that may led to clogged pores and blemishes. Double cleansing, if done correctly, can help to manage excess sebum without drying out your skin.
an I do double cleansing if I have dry skin?
Yes, you can. Double cleansing can even be done on dry skin, provided that the right products are used to avoid making your skin drier. It is important to choose a delicate, hydrating cleanser, such as a make-up removal butter or oil that does not affect the skin’s natural moisture.
How many times a day should double cleansing be done?
Double cleansing is normally recommended twice a day, in the morning and evening.
- Evening: The evening double cleansing is the most important because it helps to effectively remove make-up, pollution and impurities that have built up during the day.
- Morning: Double cleansing can also be useful in the morning, especially if you have greasy or mixed skin. Your skin continues to produce sebum and eliminate toxins at night.
However, the frequency may vary depending on skin type and individual needs. If you have dry or sensitive skin, you should perform this procedure in the evening only, and cleanse your face in the morning with a simple water-based foaming cleanser such as our Fria mousse.
Who invented double cleansing?
Double cleansing is a skincare practice that has its origins in East Asian beauty traditions, particularly in South Korea and Japan. This technique has become popular globally due to the spread of K-beauty (Korean beauty) and J-beauty (Japanese beauty), which have brought sophisticated and methodical approaches to skincare to the forefront.