FRIABEAUTY
KOREAN BEAUTY

Prende ispirazione dalle formulazioni dei migliori laboratori coreani, famosi per il loro approccio pionieristico alla cura della pelle, viene prodotta in Italia ed è stata accuratamente studiata per essere compatibile anche con le pelli europee

Tutti gli step per la tua skincare routine

La routine Korean Beauty by FRIA segue gli step essenziali della skincare coreana: si parte dalla doppia detersione, per rimuovere impurità e make-up in profondità, e si conclude con una maschera viso per regalare idratazione e luminosità.

STEP 1

Utilizza un detergente oleoso (Burro o Olio Struccante) per rimuovere e sciogliere make-up, sebo in eccesso ed impurità.

STEP 2

Continua con un detergente schiumogeno a risciacquo per rimuovere il prodotto oleoso precedentemente applicato e le impurità disciolte.

STEP 3

Concludi con una maschera idratante, rigenerante o illuminante, e lascia in posa 15 minuti per una sensazione di comfort e freschezza sul tuo viso.

Benefits of double cleansing

Complete make-up removal

The first cleanser effectively removes make-up, excess sebum and any sun protection

THOROUGH AND GENTLE CLEANSING

The second water-based cleanser removes the make-up which has been dissolved, dust and water-soluble impurities that can clog pores

PREPARING THE SKIN FOR SKINCARE

Clean skin absorbs subsequent treatments better, such as serums, moisturising creams and other skincare products.

REDUCING SKIN IMPURITIES

By using two delicate cleansers, there is less risk of irritation and dryness that could result from using a single aggressive cleanser.

Radiant skin

Thorough cleansing removes dead cells and promotes cell renewal

Cruelty Free

Vegan product

Natural ingredients

Studied in Korea produced in Italy

STEP 1

Burro struccante

  • 98,4 % di ingredienti naturali
  • Effetto idratante
  • Rimuove anche il trucco waterproof
  • Non appanna gli occhi
  • Testato su occhi e pelli sensibili
  • Delicato su occhi e ciglia
STEP 1

Olio struccante

  • 92,9% di ingredienti naturali
  • Effetto nutriente
  • Rimuove anche il trucco waterproof
  • Non appanna gli occhi
  • Testato su occhi e pelli sensibili
  • Delicato su occhi e ciglia
STEP 2

Mousse detergente

  • 93,5% di ingredienti naturali
  • Deterge in profondità
  • Delicato sulla pelle
  • Testato su occhi e pelli sensibili
STEP 3

Maschere viso

  • Ingredienti naturali
  • 3 FORMULAZIONI CON 3 SUPER INGREDIENTI KOREANI:
    • Maschera centella asiatica – rigenerante
    • Maschera acqua di riso – illuminante
    • Maschera al fungo tremella – idratante
  • Testate su pelli sensibili
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For a complete routine

Step 1

Take a small amount of make-up removal butter (or oil), warm it in your hands and gently rub it over your face to dissolve impurities and make-up

Step 2

Rinse the butter (or oil) applied beforehand with water and Fria cleansing

STEP 3

Applica la maschera Fria Korean Beauty che preferisci, a seconda delle tue necessità: idratare, rigenerare o illuminare.

STEP 4

Apply your chosen serum or cream

FAQ

What does double cleansing mean?
Double cleansing is a facial cleansing technique using two different types of cleansers in two separate steps to ensure deep-down and thorough cleansing of the skin. This method is a very popular skincare technique in Korea and Japan.
How should I do double cleansing?
Double cleansing is very simple to do:

  • First STEP Butter or oil:
    • Apply on dry skin and massage your face delicately before a first rinse
  • Second STEP Cleansing mousse:
    • Apply on damp skin and massage in with circular movements.

What skin types is double cleansing suitable for?
Double cleansing is suitable for all skin types, but it is particularly beneficial for anyone who regularly applies heavy make-up or sun protection, lives in urban areas with a high exposure to pollution or who has skin prone to becoming oily or clogged.
When should I do double cleansing?

We recommend doing double cleansing every evening as part of your night-time skincare routine, especially if you have applied make-up or sun protection during the day. It’s not necessary in the morning unless your skin is particularly oily or greasy.

Why should I do double cleansing?

Doing double cleansing offers a series of significant benefits for skin:

Compete removal of impurities:

  • Make-up: Many make-up products, especially waterproof ones, do not get completely removed with a single cleanser. Cleansing butter or oil help to effectively dissolve and remove these products.
  • Sun protection: Sun protection is essential for healthy skin but can be difficult to remove. Double cleansing ensures that no residue is left behind that could clog pores

Deep-down cleansing

  • Sebum and grime: The oil-based cleanser removes sebum and fat-soluble grime while the water-based cleanser removes water-soluble impurities such as sweat and dust.
  • Prevention of blemishes: Deep-down cleansing helps to prevent a build-up of sebum and grime in pores, thus reducing the risk of acne and blackheads.

Improved absorption of skincare products:

  • Prepping the skin: Clean skin absorbs subsequent treatments better, such as serums, moisturising creams and other skincare products, making them more effective.

Maintaining skin balance:

  • Intact skin barrier: By using an oil-based cleanser, the skin’s natural lipid barrier is maintained, thus avoiding dryness and irritation.
  • Delicacy: Double cleansing reduces the need to use aggressive cleansers that could damage the skin.

Improves the skin’s brightness and texture:

  • Mild peeling: Double cleansing can help to remove dead skin cells leaving it brighter and more uniform

Better skin texture: Deep-down cleansing helps to improve skin texture leaving it smoother and softer.

Can I do double cleansing even if I don’t wear make-up?

Yes, you can. Double cleansing can be also be done even if you don’t wear make-up. This routine offers numerous benefits even if you don’t wear make-up because it effectively removes deep-down impurities and keeps skin healthy, thus preventing blemishes and improving texture

Can I do double cleansing if I have greasy skin?

Yes, you can. Double cleansing can be very beneficial for greasy skin. Greasy skin tends to produce more sebum that may led to clogged pores and blemishes. Double cleansing, if done correctly, can help to manage excess sebum without drying out your skin.

an I do double cleansing if I have dry skin?

Yes, you can. Double cleansing can even be done on dry skin, provided that the right products are used to avoid making your skin drier. It is important to choose a delicate, hydrating cleanser, such as a make-up removal butter or oil that does not affect the skin’s natural moisture.

How many times a day should double cleansing be done?

Double cleansing is normally recommended twice a day, in the morning and evening.

  • Evening: The evening double cleansing is the most important because it helps to effectively remove make-up, pollution and impurities that have built up during the day.
  • Morning: Double cleansing can also be useful in the morning, especially if you have greasy or mixed skin. Your skin continues to produce sebum and eliminate toxins at night.

However, the frequency may vary depending on skin type and individual needs. If you have dry or sensitive skin, you should perform this procedure in the evening only, and cleanse your face in the morning with a simple water-based foaming cleanser such as our Fria mousse.

Who invented double cleansing?

Double cleansing is a skincare practice that has its origins in East Asian beauty traditions, particularly in South Korea and Japan. This technique has become popular globally due to the spread of K-beauty (Korean beauty) and J-beauty (Japanese beauty), which have brought sophisticated and methodical approaches to skincare to the forefront.